(CRD #1793507, Bradenton, Florida)

April 7, 2026 – An AWC was issued in which William S. Morris was fined $10,000, suspended from association with any FINRA member in all capacities for three months, and is ordered to pay $5,607, plus interest, in partial restitution to a customer. Without admitting or denying the findings, Morris consented to the sanctions and to the entry of findings that he willfully violated Reg BI by recommending that five retail customers, including four senior customers, invest in speculative, unrated corporate bonds that were not in their best interests based on their investment profiles. The findings stated that Morris mistakenly believed that the bonds were still backed by life insurance policies rather than the much riskier alternative assets obtained through the company’s reoriented business model. The high risk of loss associated with speculative investments in the bonds was not consistent with these customers’ profiles, including their investment objectives and risk tolerances, as well as their high concentrations in alternative investments. The amount of partial restitution is equal to the commissions Morris received for the bond sales to four customers. The other customer previously settled a claim against Morris and his member firm relating to the bond investments. The suspension is in effect from May 4, 2026, through August 3, 2026. (FINRA Case #2021069370603) If you have suffered losses as a result of William S. Morris's act and/or actions, we would like to hear from you. We are currently investigating claims on behalf of clients who have suffered significant losses in their portfolios that are managed by William S. Morris. The Schwartz Law Firm represents investors in claims against financial advisors and their firms. If you have questions about your potential claim or need assistance from an investment fraud lawyer, please contact us at 866-330-6707 or email Matthew Schwartz directly at mschwartz@tslfirm.com.