(CRD #2391965, St. Louis Park, Minnesota)

October 1, 2025 – An AWC was issued in which Jeffrey Roy Schuur was fined $5,000 and suspended from association with any FINRA member in all capacities for two months. Without admitting or denying the findings, Schuur consented to the sanctions and to the entry of findings that he recommended seven variable annuity exchanges to customers without a reasonable basis to believe that the transactions were suitable based on the customers’ investment profiles and objectives. The findings stated that Schuur failed to reasonably consider the customers’ losses of existing benefits from the liquidation of their existing variable annuities. Five of these exchanges depleted the accumulated benefit bases on the customers’ living benefit riders or eliminated the rider benefits entirely. The losses of these riders were contrary to these customers’ investment goals and financial needs as described in contemporaneous documentation. Two of these exchanges depleted the value of the death benefit in one customer’s existing variable annuity, contrary to his stated investment goals. The suspension is in effect from November 3, 2025, through January 2, 2026. (FINRA Case #2020065145801)   If you have suffered losses as a result of Jeffrey Roy Schuur's act and/or actions, we would like to hear from you. We are currently investigating claims on behalf of clients who have suffered significant losses in their portfolios that are managed by Jeffrey Roy Schuur. The Schwartz Law Firm represents investors in claims against financial advisors and their firms. If you have questions about your potential claim or need assistance from an investment fraud lawyer, please contact us at  (813) 226-3372 or email Matthew Schwartz directly at mschwartz@tslfirm.com.