(CRD #4618370, North Bay Village, Florida) August 21, 2025 – An AWC was issued in which Dennis Herrera was assessed a deferred fine of $5,000, suspended from association with any FINRA member in all capacities for six months, and ordered to pay $158,500, plus interest, in deferre
August 21, 2025 – An AWC was issued in which Dennis Herrera was assessed a deferred fine of $5,000, suspended from association with any FINRA member in all capacities for six months, and ordered to pay $158,500, plus interest, in deferred restitution to customers. Without admitting or denying the findings, Herrera consented to the sanctions and to the entry of findings that he willfully violated Reg BI by recommending to two customers, one of whom was a senior, a series of trades that were excessive, unsuitable and not in the customers’ best interest. The findings stated that one of the
customers relied on Herrera's advice and routinely followed his recommendations, and, as a result, Herrera exercised de facto control over the account. Herrera’s trading generated $158,500 in commissions and caused $358,979 in realized losses in the customers’ accounts.
The suspension is in effect from September 2, 2025, through March 1, 2026. (FINRA Case #2022073724201)If you have suffered losses as a result of Dennis Herrera's act and/or actions, we would like to hear from you. We are currently investigating claims on behalf of clients who have suffered significant losses in their portfolios that are managed by Dennis Herrera. The Schwartz Law Firm represents investors in claims against financial advisors and their firms. If you have questions about your potential claim or need assistance from an investment fraud lawyer, please contact us at 866-330-6707 or email Matthew Schwartz directly at mschwartz@tslfirm.com.
Written by
Matthew Schwartz
Founding Attorney, The Schwartz Law Firm
Matthew Schwartz represents clients harmed by lawyers, accountants, insurance professionals, real estate agents, brokers, financial advisors, and other trusted professionals. He handles Florida litigation and nationwide FINRA arbitration. He has been recognized in The Best Lawyers in America® and named to the Best Law Firms® list.